This observatory aggregates 2,810 home-related search queries across 7 categories and 6 languages. The goal is simple: show what people actually search for, rather than what we assume. We present aggregated volumes by category, the most requested topics and the most asked questions (from Google’s “People Also Ask”).
Overview by category
| Category | Queries analysed | Cumulated monthly volume | Most searched topic |
|---|---|---|---|
| Pets | 670 | ≈ 6,070,000 | dog breeds |
| Appliances | 791 | ≈ 6,220,000 | air fryer |
| Decor & organization | 513 | ≈ 5,500,000 | sofa bed |
| Gardening & plants | 623 | ≈ 3,390,000 | lawn mower |
| Cleaning & care | 60 | ≈ 1,960,000 | vacuum cleaner |
| Home linens | 88 | ≈ 1,850,000 | pillows |
| Eco home | 68 | ≈ 1,270,000 | solar panels |
| Category (total) | 2813 | ≈ 26,300,000 |
Rounded volumes, based on aggregated search-volume data (internal analysis, 28/09/2026). Search volume measures interest in a topic, not how hard it is to cover.
Pets
Most requested topics
- dog breeds — ≈ 636,000
- dog food — ≈ 341,000
- dogo argentino — ≈ 255,000
- dog bed — ≈ 232,000
- dog beds — ≈ 232,000
Most asked questions
- — What are 10 popular dog breeds?
- — What are the top 10 most popular dogs?
- — What are the top 20 dog breeds?
- — What are the top 20 most popular dog breeds in the UK?
- — What are the top 5 healthiest dog food?
- — What are the top 5 healthiest dog foods in the UK?
Appliances
Most requested topics
- air fryer — ≈ 965,000
- fridge — ≈ 416,000
- air fryer recipes — ≈ 369,000
- robot vacuum — ≈ 256,000
- fridge freezer — ≈ 234,000
Most asked questions
- — Why are people getting rid of air fryers?
- — What is the best airfryer to buy in the UK?
- — What did Martin Lewis say about using air fryers?
- — Which air fryers are not to buy?
- — Which brand of fridge is best?
- — What refrigerator brand to stay away from?
Decor & organization
Most requested topics
- sofa bed — ≈ 548,000
- tv stand — ≈ 465,000
- tv and tv stands — ≈ 465,000
- tv stands — ≈ 465,000
- dining table — ≈ 316,000
Most asked questions
- — Is there a sofa bed that is actually comfortable?
- — Is it okay to sleep on a sofa bed every night?
- — What is the most comfortable type of sofa bed?
- — Is it worth buying a sofa bed?
- — Is it better to hang TV or put on stand?
- — What type of TV stand is best?
Gardening & plants
Most requested topics
- lawn mower — ≈ 472,000
- garden furniture — ≈ 223,000
- indoor plants — ≈ 185,000
- indoor planters — ≈ 185,000
- garden shed — ≈ 160,000
Most asked questions
- — Which is the best lawn mower to buy?
- — What is the best lawn mower for home use?
- — What is the best value for money lawn mower?
- — What is the best budget lawn mower in the UK?
- — What is the best garden furniture to leave outside all year?
- — Where’s the best place to buy garden furniture?
Cleaning & care
Most requested topics
- vacuum cleaner — ≈ 336,000
- cleaning washing machine — ≈ 245,000
- steam cleaner — ≈ 238,000
- mopping — ≈ 217,000
- vacuum sealer — ≈ 108,000
Most asked questions
- — What is the best vacuum cleaner to buy?
- — Which is the best vacuum cleaner to get?
- — Which is the best vacuum cleaner for home use?
- — What is the best cheap vacuum cleaner in the UK?
- — What is the best thing to clean a washing machine with?
- — What is the best way to clean a washing machine?
Home linens
Most requested topics
- pillows — ≈ 279,000
- duvet cover — ≈ 246,000
- bed sheets — ≈ 202,000
- duvet — ≈ 197,000
- pillows for side sleepers — ≈ 105,000
Most asked questions
- — What are the best pillows to buy?
- — What is the best type of pillow to buy?
- — What are the top 5 best pillows?
- — Which brand of pillow is considered the best?
- — What is a duvet cover?
- — What are the best duvet covers in the UK?
Eco home
Most requested topics
- solar panels — ≈ 399,000
- compost bin — ≈ 165,000
- solar panels for home — ≈ 113,000
- solar panel installation — ≈ 94,700
- rain barrel — ≈ 74,300
Most asked questions
- — How many solar panels are needed to run a home?
- — What does Martin Lewis say about solar panels?
- — Why are people getting rid of solar panels?
- — How much do 12 solar panels cost in the UK?
- — Is it worth getting a compost bin?
- — How often should I pee on compost?